Pivoting to engage domestic luxury shoppers

Value Retail is a real estate business managing eleven luxury fashion destinations around the world; each village competes with top cultural and other leisure destinations in each country. Our growth strategy is working to deliver their business goal of driving significant footfall and sales per visit to maximise profitability.

After sustained double-digit growth, COVID-19 hit Value Retail’s luxury retail business very hard as international travel ceased almost completely. As their new media agency partner, Local Planet quickly pivoted and accelerated a new centralised data-driven and digital-first geotargeted strategy and agency model.

We successfully targeted a new domestic audience throughout the lockdown period, delivering improvements in sales and footfall month-on-month.