Becoming Elizabeth – a movie launch fit for a Queen

We launched Becoming Elizabeth in eight markets raising awareness and generating excitement for this new series. We targeted key affinity audiences and created custom coming-of-age executions to showcase this new take on the story of Elizabeth I.​

We launched by utilising mass reach mediums to raise awareness amongst general entertainment fans​. And we hyper-targeted those audiences with a high affinity for historical dramas using contextually relevant environments​.

In the UK we piggy-backed on the interest in the Queen’s Platinum Jubilee by dominating Green Park station – the nearest underground station to Buckingham Palace – reaching thousands of Royal fans.