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What is it like working at Local Planet?

At Local Planet, we are on a mission to disrupt the status quo. As an agency network owned by entrepreneurs not shareholders we believe in doing things differently. We are passionate, personal and unrestrained in our thinking.

Our core values

Our behaviour reflects our heritage and our entrepreneurial culture.

Take responsibility

We take personal responsibility for our actions and take ownership of situations that we are involved in. We don’t blame others if things go wrong. Instead, we do our best to make things right.

Respect differences, act as one

We are a melting pot of different cultures and local identities. We celebrate our local differences and the traits that make each of our agencies unique.

Clients come first, always

A business is only as good as the clients it serves. We believe by relentlessly focusing on our clients success our own success will follow.

Keep it simple

Needless complexity is rampant in our industry. Clients are busy so, rather than add complexity to their lives, we focus on simplicity, directness and speed.

Act with integrity

Workplace integrity starts with honesty, decency and trustworthiness. Following through on our word and being honourable with our actions creates respect and professionalism.

Business is personal

We believe business is personal and our clients are more than just a revenue stream. Cultivating a long-lasting client bond is crucial to the success of our relationships.

Our approach to Diversity & Inclusion

Diversity & Inclusion is central to who we are; our network is built around different cultures and identities. We are passionately committed to Diversity & Inclusion, celebrating our local differences.
Our Local Planet Diversity & Inclusion Charter formalizes our commitment to behaviours, initiatives and actions across our global workforce. We treat all employees as individuals and our agencies provide a work environment where everyone feels respected and encouraged to give their best.

Read our Diversity and Inclusion Charter.

Meet some of our people

Local Planet has a flat structure unencumbered by bureaucracy. So, our people get closer to the work instead of navigating corporate politics and matrix management. They are passionate, personal and can clearly see their contribution to their client’s business leading to increased satisfaction and higher retention levels compared to the industry as a whole.

CEO.London

Martyn Rattle

Martyn has held executive board level positions in a number of global organisations. Prior to Local Planet Martyn was the Global Chief Client Officer at Aegis Media where he was responsible for globalising the agency network. Previously, Martyn had set up and developed the Vizeum network into a global network across 38 markets with billings in excess of $6 billion.

Chief Digital Officer.London

Jenny Kimmerich

Jenny started her career in the USA before moving to London. She has worked at Carat Global, Neo@Ogilvy, Agency.com and OMD International and lead digital media for international clients such as IBM, P&G, American Express, British Airways, Nokia, Philips and Nissan. Most recently
she worked at WPP’s Global Team Blue on Ford before being asked to lead the global business for BP Retail/Fuels.

Chief Client Officer.London

David Jowett

David has 25+ years of global media experience and was founding partner at some of the fastest growing agencies in North America. Prior to that he was President of Global Clients for Dentsu International and Managing Director at MediaCom UK. He has worked on leading global brands including Adidas, Volkswagen Audi, Nokia, Philips, GE, Royal Bank of Scotland, GSK and Walmart.

Chief Finance Officer.France

Murielle Reed

Most recently, Murielle was leading the finance function of a group of leading private higher education schools in France. Prior to this, she held the position of Global Finance Director at Aegis Media Global and Dentsu International where she led the finance function of the global teams for Carat, Vizeum, Isobar and iprospect.

Chief Strategy Officer.London

Paul Wilson

Paul has over 25 years of global media experience. He has worked in Creative, CRM and Media agencies across a range of blue chip clients including Samsung, Heineken, Coke, Visa and Airbnb. Prior to Local Planet he was Global CSO at Vizeum.

Global Account Director.London

Pooja Sawhney

Pooja has a background in TV and entertainment and a BA in Broadcasting. She has previously worked at The Walt Disney Company and Viasat World. Prior joining Local Planet Pooja worked at Havas International for 4 years where she was Senior Account Manager on the Hyundai-Kia Global account. Pooja was responsible for the day to day running of the London Regional Hub and managing global campaigns.

Global Account Manager.London

Ashlee Marsico

Joining us after relocating from Melbourne, Australia, Ashlee’s experience lies within the digital marketing, PR & comms, and influencer marketing space. Her previous roles and responsibilities have seen her developing and executing omni-channel strategy, talent management of KOLs, project managing and driving day-to-day efficiencies within industries, including wine/beverage, beauty, lifestyle, travel, FMCG and hospitality.

Global Finance & Operations Manager.London

Kiran Fazil

Kiran is dedicated, highly motivated and passionate about pursuing her career in Finance. Her previous experience was as Finance Assistant for a tech company, where she was responsible for the regular finance functions of the organisations. At Local Planet Kiran supports the CFO to ensure the general day to day finances and operations run efficiently.

Global Network Director.London

Simona Tencheva

Having 25+ years background in the communications industry, Simona has worked on the media-side and on the agency-side managing various strategic projects, corporate development, and key partnerships.
Prior joining Local Planet Simona has worked for various local and international brands among which Ford, Opel, Chevrolet, Philips, SCA Hygiene Products, Raiffeisen Bank, Deichmann, and BEKO.

Global Head of Growth.London

Lorna Hamilton

Lorna is our Global Head of Growth responsible for Marketing, Business Development, Sales Operations & Enablement. Lorna has vast experience in enabling sales and optimising global business operations. She has managed and won multibillion USD pitches including Mars, VW & Coca-Cola. Working with teams across the globe is what Lorna loves most about her job.

What do you most enjoy about working for Local Planet?

“Working with amazing people in such a dynamic workplace. I also like the freedom I have to make my own decisions that will impact directly on our business.”

Oscar Ramirez Cruz

Regional Director, Mexico

How would you describe the work environment at Local Planet?

“It’s a very collaborative environment and anyone, at any level, is ready to roll up their sleeves to help!”

Tiffany Yip

Associate Director, Los Angeles

What have you learnt from working at Local Planet?

“You should always share your ideas – big, small or unfinished as they are – so the conversation can grow, and others can build better ideas with you.”

Odile Lemasçon

Account Director, Lyon

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