We believe clients deserve better
Local Planet was born with the simple belief that many international clients aren’t well served by the current Holding Company model, and they deserve better. Fundamentally, Holding Companies are structured for the benefit of their shareholders, rather than for the needs of their clients. As an agency network owned by entrepreneurs, not shareholders, we are on a mission to change that.
We have scale
where you
need it
Scale of media buying has always been a key driver of success in our industry and we are present in 85 markets, managing $17.2bn in media billings. However, technology is redefining scale and we are purposefully built for this new media landscape. On top of the media buying scale and global reach you might expect, we deliver on the new imperatives of scale: scale of digital expertise, scale of data, scale of local expertise and scale of influence.
85 markets 12,000+ experts $17.2bn billings 760 Google certifications 110m+ influencer network $100m+ e-commerce revenue 1bn+ contextual signals
85 markets 12,000+ experts $17.2bn billings 760 Google certifications 110m+ influencer network $100m+ e-commerce revenue 1bn+ contextual signals
85 markets 12,000+ experts $17.2bn billings 760 Google certifications 110m+ influencer network $100m+ e-commerce revenue 1bn+ contextual signals
85 markets 12,000+ experts $17.2bn billings 760 Google certifications 110m+ influencer network $100m+ e-commerce revenue 1bn+ contextual signals
85 markets 12,000+ experts $17.2bn billings 760 Google certifications 110m+ influencer network $100m+ e-commerce revenue 1bn+ contextual signals
85 markets 12,000+ experts $17.2bn billings 760 Google certifications 110m+ influencer network $100m+ e-commerce revenue 1bn+ contextual signals
To win globally, you need to win locally
Every international media, marketing and communication battle is won on the ground. Brands and media platforms may be Global but business and people are still Local.
A global-down centralised approach to international media might seem efficient but a one size-fits-all model doesn’t fit all countries. Our local-up approach delivers effectiveness at the local level and creates efficiency and consistency globally.
We can deliver better work locally because our local founders and owners focus relentlessly on the best local talent, media & tech solutions. We leverage leading technology solutions that are locally and globally relevant and consistent processes to deliver global efficiencies.
A connected and
consistent network
We believe in winning together and our unique cross-shareholder structure binds our network while harnessing our collective strengths. All agency founders and owners are financially and personally committed to Local Planet, sharing in our common belief that in order to win globally brands need to win locally. Client turnover is low as they get senior resource and highly engaged staff as our retention rate is high.
Our structure sets us apart and
makes us extraordinary. We are…
Transparent
For us, transparency is a matter of respect. We only make money from our clients, not from self-serving global deals with media vendors.
Flexible
Our local-up, non-hierarchical model flexes to your international needs and structure.
Personal
We believe business is personal. You will know and have access to our most senior leaders.
Agnostic
We are technology and data agnostic enabling you to partner with the best tech solutions for your specific needs, not ours.
Consistent
We have global processes and technology that ensure consistency and efficiency of delivery across markets while respecting local nuances.
Our structure sets us apart and
makes us extraordinary. We are…
See some of our most recent work
We’re proud to help increase our international clients’ presence on the global stage. Here are just some of our latest achievements…
Our suite of services helps ambitious clients stay ahead
Our network offers a range of full funnel services from insight to implementation
Communications Planning
We deliver full funnel communication planning allowing our clients’ budgets to punch above their weight and maximise ROI.
Media Planning & Buying
Our media plans are developed and negotiated with a client’s best interests in mind, not influenced by agency share deals.
Martech & Adtech evaluation & implementation
We are technology & data agnostic guiding our clients to partner with the best solutions to meet their needs.
Data consultancy & analytics
We unlock the potential for our clients’ first-party data in a privacy-first era to turn consumers into customers through the power of media.
E-commerce consultancy & activation
We help our clients to maximise revenue through end-to-end marketplace and e-commerce solutions.
Performance Marketing
We activate transformational digital performance campaigns that deliver a business advantage to our clients.
Social Media
We build connections with online audiences through an understanding of social behaviours, communities and cultures.
SEO
We build integrated audience-first search, content & user experiences to maximise clients website traffic.
Influencer Marketing
We have built the world’s largest influencer marketing platform to help creators, brands and social platforms drive growth together.
Measurement & Evaluation
We use the latest analytics & dashboards to measure, evaluate & report client’s activity enabling better decision making.
Customer Insight
We utilise best-in-class research technology that makes it easier and faster to unlock actionable human insights for our clients.
International Partnerships & Activation
We leverage global vendor, publisher & tech partnerships to provide clients with innovation & cross-market efficiencies.
Cutting-edge products
Our services are enabled and supported by core products and processes that ensure a consistent delivery of work around the world
1.
Compass
Our end-to-end planning approach
Compass is our globally consistent end-to-end planning framework designed to create compelling experiences. It provides a common approach built around media best practice, supported by key planning tools and enriched by data.
3.
Workflow management
Our global data & reporting platform
MMT is Local Planet’s all-encompassing data and workflow management platform. It enables clients to view and manage campaigns in real time via an integrated cloud-based campaign and workflow solution. The built in media mix modelling capability includes attribution, prediction & budget allocation recommendations which enables clients to forecast performance and optimise media plans.
5.
Analytics & Modelling
Our approach to advanced analytics & modelling
We leverage a combination of media-, audience-, and third-party data to ensure our clients' long-term strategic and short-term campaign goals are met. Our team of data scientists perform extensive analysis, using state-of-the-art machine learning algorithms and statistical methods to drive business growth for clients. By establishing a comprehensive measurement framework we offer a clear view into which media investments are most effective and how budgets can be most efficiently allocated to achieve maximum business impact.
2.
blu.
Our data-led audience platform
blu. powers our understanding of who people are, what they do, and why. This omni-solution end-to-end solution is our source for strategy, planning, activation, measurement, and optimization.
4.
4D
Our solution for the post-Cookie world
4D is Local Planet’s revolutionary contextual targeting tool that drives business performance by reaching relevant audiences though the use of keywords and topics without third-party cookies. It combines programmatic targeting with advanced AI and machine learning to create real-time insights and recommendations that are accurate, actionable and scalable. When applied to a campaign we see an average uplift of 20% in performance.
6.
Insight Engine
Our research platform rapidly identifies human insights
Local Planet's Insight Engine is our bespoke research platform that provides clients with quality human insights at pace. Insight Engine helps to inform better decision making when developing strategy, assessing sentiment towards brands and validating the impact of marketing activity. It also provides a robust platform for both viewing, manipulating and presenting research data. This helps uncover insights and cascade them across a client’s businesses.
Specialist services
Our network has deep expertise and best in class capabilities in key specialist areas.
Local Planet Digital is a global network of digital experts powered by Making Science. We accelerate digital transformation and deliver business outcomes through deep expertise in the leading adtech and martech platforms.
We drive increased media performance by bringing brands closer to audiences on their digital customer journeys, accounting for who and where they are. Our best-in-class Performance Marketing teams bring unparalleled local to enterprise capability, in-house technology and talent.
We provide a variety of products and services that plug gaps in other agency offerings. Local Planet Data offers compelling data and post-cookie solutions that future-proof our clients and help them drive growth.
We work closely with clients to ensure their brands build sustainable, profitable relationships with Amazon and other digital marketplaces. We employ genuine experts and specialists, people who can add real value to our clients’ business helping brands grow within current markets as well as expanding internationally.
Local Planet Influencer is powered by the world’s leading full-service influencer marketing platform with access to over 100 million influencers from Afghanistan to Zimbabwe. With our unique data-led systems, we ensure optimum performance results both locally and globally.
Meet some of our people
Local Planet has a flat structure unencumbered by bureaucracy. So, our people get closer to the work instead of navigating corporate politics and matrix management. They are passionate, personal and can clearly see their contribution to their clients’ business leading to increased satisfaction and higher retention levels compared to the industry as a whole.
Questions we’re frequently asked
People tell us that we are different from traditional Holding Companies, which is true; our unique structure allows us to do things differently from other global media agency networks. So, when we first meet people they often have a variety of questions about the way we operate and how things work. Here are some of the more common questions we get asked:
Questions we frequently get asked
People tell us that we are very different from traditional Holding Companies – which is true as our unique structure allows us to do things differently from other global media agency networks. So, when we first meet people they often have a variety of questions about the way we operate and how things work. Here are some of the more common questions we get asked:
What is Local Planet?
Local Planet is global media agency network that is present in 85 markets and have billings of $17.2bn. We have a unique local up structure that is powered by the best independent agencies in each market.
Does Local Planet have global scale? Does it operate in my markets?
Local Planet is present in 85 markets and manages $17.3bn of media billings – that makes it 5th in the global media billings ranking (source: Comvergence 2021). See if we operate in your market here.
What is the ownership structure of Local Planet?
Local Planet is the largest privately owned media agency network. We are an inverted holding company that is built from local-up. And as the network is wholly owned by its agencies and management via a joint shareholding model we can do things differently from Holding Companies.
How does Local Planet ensure consistency in processes, approaches and outcomes?
We have a core of technology, processes and capabilities that ensures consistency of approach and efficiency of delivery.
We have a consistent planning approach called Compass supported by a suite of tools and techniques.
We use technology to ensure consistent reporting and workflow management.
We have a consistent data platform for building and activating audiences.
How is Local Planet structured to service global clients?
We have three main client servicing models:
- Local to Local – where local clients work with local agencies
- Global to Local – where a global team works with local agencies
- Hybrid model – where some elements of media planning and buying are centralised (typically biddable media) and other elements are localised (typically non-biddable media)
Why was Local Planet created?
We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.
What are the key differentiators of Local Planet?
Transparent – For us, transparency is a matter of respect. We only make money from our clients, not from self-serving global deals with media vendors.
Flexible – Our local up model and non-hierarchical model flexes to your international needs and structure.
Personal – We believe business is personal. You will know and have access to our most senior leaders.
Agnostic – We are technology and data agnostic enabling you to partner with the best tech solutions for your specific needs, not ours.
Consistent – We have global processes and technology that ensure consistency and efficiency of delivery across markets while respecting local nuances.
How does Local Planet ensure quality across key markets?
Local Planet was founded by bringing together the best independent agencies in each market across the world. Compass is our global operating system which ensures a rigorous and consistent quality of output across strategy, media planning and buying and reporting. This ensures consistent delivery of the highest quality of work.
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