Technology
At Local Planet, technology isn’t just a tool; it’s about enabling smarter decisions, deeper customer connections, and measurable impact. We combine the best of AI innovation with the best of human intelligence – local agency experts who understand the nuance of real-world markets.
As a global network of independent agencies, our strength lies in our ability to stay agile, tech-agnostic, and deeply client-focused. We don’t force a single stack; instead, we curate and connect the best platforms from across our network to fit each client’s unique needs. These, are not just tools; they are outcomes-focused enablers, chosen to bridge the gap between your first-party data, your customer journey, and your media investment.
We work as a true strategic partner, helping clients move from fragmented data and disconnected platforms to unified insights, predictive strategies, and measurable performance all powered by the right technology and guided by the right people.
Local Intelligence, Global Capability
Our tech stack reflects the power of our network. Each of these platforms has been recommended, tested, and validated by agencies in-market, not sold top-down. That’s the power of our local-up model: global innovation driven by local intelligence.
With Local Planet, you’re not buying into a black box. You’re gaining a partner that brings you closer to your customers, gives your data meaning, and delivers technology that works, because it was chosen for you.
Our Priority Platforms, Curated for Impact
These are the platforms we’ve invested in and prioritised across our network, battle-tested, independently validated, and purposefully selected to help our clients scale faster, connected smarter, and win in a fast-changing world.
Understand your audience.
Marketers often face fragmented data that doesn’t tell the full story. Blu brings everything together: first-party and external data to build rich, actionable audience profiles. Powered by AI, it helps you target smarter, personalise better, and make every campaign count.
Smarter Media Decisions, Powered by Synthetic Data
Traditional MMM is slow and incomplete. AIOS utilizes AI to simulate customer journeys and predict media impact, eliminating the need for historical data. That means faster answers, real-time optimisation, and media investment strategies that actually deliver.
Contextual Targeting for a Cookieless Future
Our Privacy-first, real-time, precision led 4D analyses content across text, image, and video to place ads in the right moments. With no cookies or identifiers needed, it’s how we help brands stay relevant, brand-safe, and compliant.
Real-time Intelligence Powered by Your First-Party Data
In today’s privacy-first world, brands can no longer rely on third-party signals.
Gauss is our proprietary AI engine that transforms your first-party data into real-time, actionable marketing and sales intelligence.
By connecting and analysing data across CRM, web, app, media, and more, Gauss identifies high-value customer segments, predicts behaviours, and optimises campaign strategies across the entire journey. It doesn’t just show you what happened, it tells you what to do next.
From lead scoring to content personalisation and media activation, Gauss helps you unlock the full value of your customer data, improving performance, enhancing ROI, and enabling smarter decisions, faster.
Personalised Ads at Scale
Manual search ad creation can’t keep up with consumer behaviour. Ad Machina uses AI to automatically generate multilingual, high-performing search ads tailored to user intent. It’s fast, personalised, and built to convert at scale.
Tech + Strategy for eCommerce Growth
eCommerce success isn’t just about the right product, it’s about the right execution. Nilo is a cloud-based framework that combines smart tech with digital strategy to optimise conversion, campaign structure, and customer experience.
Smarter Shopping Ad Performance
Google Shopping campaigns can be messy and inefficient. Our feed automation tools clean, optimise, and sync product feeds in real-time, boosting ad quality, budget efficiency, and sales performance. Less manual effort, more impact.
One Platform to Manage it All
Campaigns today span data, platforms, and teams, which often leads to chaos. MMT is our global campaign management system, integrating operations, insights, APIs, and visualisation into one seamless platform. It connects your full media ecosystem and brings control, clarity, and scale to your strategy.
Partner With Us
Are you looking for a partner that is just as passionate about your business growth as you are?
Find out how our unique philosophy and model makes us the perfect choice.
Frequently Asked Questions
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.
