WE ARE LOCAL PLANET

THE INDEPENDENT MEDIA AGENCY NETWORK

 

WE ARE LOCAL PLANET

THE INDEPENDENT MEDIA AGENCY NETWORK

 

WE ARE LOCAL PLANET

THE INDEPENDENT MEDIA AGENCY NETWORK

Brands and media platforms may be global, but business and people are still local.The top-down, centralised approach to international media does not work because local market circumstances and opportunities are not considered.

We are the alternative media agency network. The best-in-class independent, owner-managed agencies across the world fused together to offer all the benefits of a network, with a difference. Our local-up approach brings together the skills, capabilities and perspectives that exist in media today to deliver where it matters…. on the ground.

Because, in the end, the key to international success is to fight and win locally.

Brands and media platforms may be global, but business and people are still local.The top-down, centralised approach to international media does not work because local market circumstances and opportunities are not considered.

We are the alternative media agency network. The best-in-class independent, owner-managed agencies across the world fused together to offer all the benefits of a network, with a difference. Our local-up approach brings together the skills, capabilities and perspectives that exist in media today to deliver where it matters…. on the ground.

Because, in the end, the key to international success is to fight and win locally.

WHAT MAKES US DIFFERENT

WHAT MAKES US DIFFERENT

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Our local-up planning approach is more effective and efficient than top-down planning

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We invest in media only for our clients

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We are truly transparent. Our clients can see exactly where their money goes, in every market, in every channel and they know how their data is being used

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We tailor the best technology to our clients, we don’t sell them our own

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Because business is personal, our clients get the owners of our agencies personally invested in their business, where it matters… on the ground

“The launch of Local Planet is extremely exciting.  I believe that there is an alternative and more effective way to approach international media planning and buying for clients.  Some of the world’s leading independent media agencies have combined forces to form this new owner-managed international agency network.  This is the first of it’s kind.

We are all committed to providing our international clients with a level playing field in strategy, value, transparency, technology and talent.  The pursuit of shared success with our clients is our collective ambition”.

 

Martyn Rattle: Global CEO