Latest News > Local Planet expands digital expertise through Making Science

Local Planet expands digital expertise through Making Science

October 7, 2022

Making Science joins Local Planet becoming the Network’s specialist global partner for digital marketing transformation and data analytics services.

Making Science, an international technology and digital marketing consultancy specialising in ecommerce and digital transformation, has joined Local Planet, the world’s largest privately owned media agency network managing $17 billion of consolidated media spend globally. Making Science joins Local Planet as the global network’s specialist digital, technology and performance marketing and analytics consultancy partner.

The addition of Making Science to the portfolio will allow individual agencies within the group, alongside its global clients, to access the consultancy’s bespoke digital performance marketing and technology solutions. Making Science CEO José Antonio Martínez Aguilar will become a member of Local Planet’s Global Board of Directors.

Commenting on the partnership, Martyn Rattle, Global CEO of Local Planet, said: “We are delighted to welcome Making Science to Local Planet. The company’s vision, ambition and talent perfectly match the mission and ethos of Local Planet. In addition, the digital technology and consultancy expertise that Making Science brings is something that many of the network’s agencies and our clients will benefit from.”

José Antonio Martínez Aguilar, CEO of Making Science, added: “Joining Local Planet will open up new opportunities for international growth for Making Science. With Local Planet’s global reach, we will be able to offer our best-in-class digital marketing solutions to a wider range of clients. Making Science is in a phase of global expansion, and we are confident that this new partnership will accelerate not only our growth, but that of Local Planet, both within and outside of the European market”.