Our work reflects our local-first internationally consistent philosophy.
Is award winning across the globe.
Delivers real business impact for our clients.
Raising awareness of the brand through innovation with a long-term legacy media partner
For over half a century, the House of Graff has remained unwavering in its commitment to designing and crafting magnificent pieces of timeless jewellery.
Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.
They are the ultimate global luxury brand, but are still a bit of a well-kept secret.
Increasing revenue by 106% with an AI model that predicts high-value customers for the brand
LuisaViaRoma is one of the leading online luxury fashion retailers in the world. It offers a curated selection of clothing and accessories for men, women, and children, as well as beauty and home items, featuring collections from over 500 esteemed international luxury brands.
The wanted to optimise their customer acquisition campaigns’ conversion rate, which was low compared to product views or even purchases added to cart.
Improving the profitability of a young, up and coming brand
Erborian is a French-Korean, premium skincare brand, part of the L’Occitane Group that combines traditional Korean medicinal science and high technology. Established in over 15 countries, most of their products are sold online.
Using Google, Bing and Meta as digital customer acquisition channels, their clients main challenge was to increase profitability across all markets, whilst showing sustainable growth in three: France, UK and US.
Little Caesars has a passionate American fan base eagerly awaiting the return of the Pretzel Crust Pizza.
Our challenge was to tap into their enthusiasm and create a buzz around the comeback of this cheesy, pretzel-y delight.
In collaboration with partner agencies, we crafted an innovative teaser campaign aimed at building maximum awareness and anticipation ahead of the pizza’s return.
Finding the audiences that count
The Villages, present in 6 countries across Europe, (UK, Spain, Germany, Italy, Ireland & Belgium), had increasingly positioned themselves as providing a premium shopping experience.
In their quest to support that premium positioning, we were asked to help them identify and then drive those wealthier customers into store where we would then assess their cost per store visit (eCPSV).
We were tasked with creating a campaign that had the ability to foster emotional connections with audiences.
The campaign covering India, US, UAE, UK and Canada aimed to increase the support of girls’ education. This was achieved by establishing a level of confidence and credibility towards the cause.
The unique and trustworthy campaign inspires individuals to undertake philanthropic endeavours and feel as though they are part of a greater positive change within the global landscape.
Driving awareness amongst the Elite
Founded in 1964, NetJets is the worldwide leader in private aviation specialising in fractional ownership of private business jets.
With market share largely driven by its US business, our objective was to drive awareness and leads across EMEA to Ultra High Net Worth Individuals (UHNWI – Disposable income $30Million+).
A steady decline in provincial voting turnout across Canada in the younger demographic had led to a 20% drop since 1976.
We needed to rejuvenate the voter base by attracting younger people to the polls, without alienating older voters. Due to electoral law, we only had one month to do it.
Faced with this target audience and with this daunting challenge, disruption was necessary to be effective.
Standing out to combat misattribution
The landscape of streaming platforms is cluttered and highly competitive. Many consumers are not sure which shows belong to which platforms. The challenge for us was to build significant awareness of the new Lionsgate+ brand name and new look/colours across it’s 6 key international markets (DE, UK, FR, ES, MX and BR).
Faced with an unprecedented vehicle shortage, the Quebec Toyota Dealers Association had to adapt and shift its focus from short-term sales to increasing future brand consideration.
COVID-19 had a significant impact on the global supply chain, and the auto industry was one of the most affected sectors. Electric vehicles, including hybrids, are becoming an increasingly popular choice. As a leader in the hybrid category, Toyota could naturally centre its communications on these products to attract future buyers in Quebec.
Our research revealed that 42% of these consumers were millennials. The main challenge was that this key demographic primarily intended to buy from competitors. We were in a fortunate position to change that trajectory.
Breakthrough results: 20% more qualified leads for Universidad Europea (UE)
Based in Spain, Universidad Europea is one of Europe’s leading private universities with over 16,000 students representing more than 100 nationalities.
Like many institutions in a competitive higher education landscape, Universidad Europea faced the challenge of boosting student enrolment. The campaign focused on optimizing their sign-up programme to attract prospective students.
Boosting Sales Growth and Efficiency: Verisure’s Success Story with AI-Powered Advertising
Verisure is the second largest home alarm provider in the world, trading as Verisure in most of the countries they operate, and as Securitas Direct in Spain and Portugal. The company has more than 4.7 million customers in 17 countries across Europe and Latin America.
Despite increasing turnover year on year, Verisure Italy wanted to generate additional efficiencies by focusing on qualified leads that deliver long term profitability.
How CALM turned the tragic increase of youth suicide into a nationwide talking point
In 2024, the biggest killer of young people in the UK was suicide. In the last ten years, 6,929 young people between 16-24 years old have taken their own life. But despite the unacceptable loss of life, youth suicide is seldom talked about.
CALM wanted to do something incendiary that made youth suicide a nationwide talking point among trusted adults (adults involved in the wellbeing of a young person – parent, teacher, or coach).
Here’s how some of media’s most recognized reversed four years of declining sales and raised £340m for charity in the process
Since launching in the UK in 2005, People’s Postcode Lottery (PPL) has attracted 4.2m players across 70% of all postcodes, raising £1.2bn for good causes and creating daily, weekly and monthly winners. However, consideration was plateauing and ticket sales had fallen for 4 straight years. Non-players questioned if there was really any chance of winning, or charities benefitting.
We needed to build trust amongst those non-players. Needing to generate feelings of trust and transparency, we decided to leverage media’s reliable role in collective culture and integrate the PPL into the most iconic programming, using loved household celebrity names.
How can you play in the big leagues in an ultra-competitive market
dominated by giants?
French Coffee brand Méo had developed a new brand claim based on three key pillars; the brand’s commitments, the quality of the brand’s exceptional coffee an it’s accessibility.
It was essential that we developed a strategy that would cut through the highly competitive, noisy marketplace and help bring the brand’s new claim closer to consumer.
We wanted them to believe that “Méo is the coffee they’ve been looking for!”
In a budget constraint framework, we needed to use media to drive home the idea of obviousness in a challenging space, on the most rewarding targets for our client.
Are you looking for a partner that is just as passionate about your business growth as you are?
Find out how our unique philosophy and model makes us the perfect choice.