Strategy

COMPASS™ is Local Planet’s media strategy, planning and buying model for international clients. Our mission is to use this process to identify how we will enable our clients to outperform their competition, often despite smaller budgets, and deliver real business impact.

This approach is rooted in local market insights, and is a critical tool to provide direction, inspiration, templates, practical help and foundational processes that enable a high quality, consistent and international standard of work for all clients.

It equips all teams with the data-driven guidance, consistent tools, technology, ways of working and learning processes that fuel our commitment to deliver the best for our clients, locally and on a global stage.

COMPASS™ sits on COSMOS™, our centralised, AI-driven Knowledge Portal management platform that provides global access to high-quality, consistent inspiration, information and processes.

We deliver full-funnel communication planning, enabling our clients’ budgets to punch above their weight and maximise ROI.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn of media investment for our clients.

Local Planet is the largest privately owned global media agency network. The network is wholly owned by its agencies and management via a joint shareholding model.

We want to continue righting the wrongs of international media. We want to better serve international advertisers some of whose needs are not always met by Holding Companies.

Our global team is made up of senior and experienced international practitioners in: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leadership in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.

We are deeply commited to transparency in media and data. If you want to find out more contact us for a copy of our detailed Transparency Charter.