To deliver value, we have scaled leverage. With over $16B in worldwide billings, Local Planet is one of the largest players in the global media marketplace. Given our breadth of clients and verticals, we are constantly in market and have our finger on the pulse of all key local and global platforms and publishers in the B2C and B2B spaces.

In addition our successful pitch participation gives us a consistent perspective on the competitive pricing landscape and where the market floor lies in each market. We leverage these insights and clout when we negotiate on our clients behalf.

Our media negotiations happen at the local, regional and global level.

The local teams identify the optimum partners in order to deliver the plan for each client, and do client specific deals. This is a unique approach versus the holding companies who all do self-serving corporate negotiations. We believe that the deals we do with each vendor should deliver the plan. The deals should not lead the plan.

With client specific deals, we can create deals that are time specific, we can play vendors off against each other etc. Our local agencies are often the largest in their respective market so have an inherent bargaining power to enable these client deals.
We then augment local deals with regional or global deals with the key digital platforms such as LinkedIn, META, Google, Amazon, TikTok and Microsoft. We consistently drive double digital savings for new clients, which are often measured by third party media auditors.

This combination allows us maximum agility and clout for our clients. We can pivot channels or tactics instantly to ensure that maximum value is always delivered.