Argent is a full-service Media Agency established in 1995 by Vladimir Denev and Joana Darakova-Deneva. The agency is still fully owned and managed by its founders.

As entrepreneurial people, we know that each moment in the life of business requires innovative thinking, strategic planning and successful implementation. We aim to find the right way to make our client’s business go much further than their media budgets alone would allow.

We proved ourselves a trustworthy and reliable partner for our clients by being flexible and multi-functional to cope with their needs in the ever-changing business environment and always considering that behind the figures stand real people, with their likes and dislikes, behavioural patterns and social backgrounds. The 5 E-pillars of our work are: Expertise, Effectiveness, Enthusiasm, Experience and Excellence.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn of media investment for our clients.

Local Planet is the largest privately owned global media agency network. The network is wholly owned by its agencies and management via a joint shareholding model.

We want to continue righting the wrongs of international media. We want to better serve international advertisers whose needs are not well met by Holding Companies.

We have 50 senior and experienced international members in our Global team consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.

We are deeply commited to transparency in media. If you want to find out more contact us for a copy of our detailed Transparency Charter.