• 25m Billings
  • 45+ Staff
  • Jakarta, Indonesia
  • Founded 2012
  • Joined Local Planet 2019

Established in January 2012 by Juliana Bernaty and Yovineda Brilliano, former multinational agency practitioners with more than 20 years experiences Media Muscle positioned as a strong local agency with multinational standard of capabilities and talents. Driven by a perfect balance of senior talents and energic young talents, Muscle Indonesia become one of the fastest growing local agencies.

  Our VISION is to grow our client business by creating human connection via impactful and strong CONVERSATION. And our Corporate PHILOSOPHY built upon 3 pillars : contextual strategy, strong media buying and creative, and excellence in quality of process and outputs.

Media Muscle has known for its agility and creative yet customized approaches for its clients. Since we are local and geared by local talents, our local market and consumer understanding more sharpen and contextual compared to multinational agencies.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn of media investment for our clients.

Local Planet is the largest privately owned global media agency network. The network is wholly owned by its agencies and management via a joint shareholding model.

We want to continue righting the wrongs of international media. We want to better serve international advertisers whose needs are not well met by Holding Companies.

We have 50 senior and experienced international members in our Global team consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.

We are deeply commited to transparency in media. If you want to find out more contact us for a copy of our detailed Transparency Charter.