Data

At Local Planet, we believe that data is the foundation of  intelligent, effective, and impactful marketing. As a global media agency network made up of the best independent agencies in the world, we offer a unique advantage: the combination of deep local expertise and globally connected intelligence.

Our model empowers each agency to leverage real market dynamics, local insights, cultural nuances, and in-market data, while still benefiting from a unified global framework. This ensures every campaign is grounded in real world consumer behaviour, not just top-down models or assumptions.

We combine best-in-class data sources, privacy-first activation, and advanced analytics to help brands reach the right people, in the right place, at the right time. The result: measurable growth, greater transparency and trusted relationships with consumers.

Data Informed, Human-Driven Marketing

Data  and AI is powerful, but it’s human insight, creativity, and strategy that bring it to life. Our human-first approach to data and AI ensures: 

  • Data drives decisions, while experts shape the strategy.
  • Local intelligence and global analytics come together to create meaningful campaigns.
  • Real understanding of emotions, behaviours, and intent, powers customer connection.

 Our network brings together top strategists, data strategists, data scientists, and creative thinkers who translate insights into action and impact. 

How We Make Data Work for You

Strategy & Insights

We help brands cut through complexity with an insight-led, unified approach to data. Our strengths include:

  • Balancing analytical precision with creativity thinking.
  • Leveraging global and local data to reveal real audience behaviours.
  • Using AI-powered tools to uncover opportunities, refined by expert oversight.
  • Activating audiences with privacy-compliant intelligence in a cookieless world.
  • Delivering clear, actionable insights to drive smarter faster decisions.

Explore the Technology Behind Our Approach

Discover more about the innovative platforms that drive our approach to AI and data by exploring our

Tech & Tools section.

Partner With Us

Are you looking for a partner that is just as passionate about your business growth as you are?

Find out how our unique philosophy and model makes us the perfect choice.

Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn of media investment for our clients.

Local Planet is the largest privately owned global media agency network. The network is wholly owned by its agencies and management via a joint shareholding model.

We want to continue righting the wrongs of international media. We want to better serve international advertisers some of whose needs are not always met by Holding Companies.

Our global team is made up of senior and experienced international practitioners in: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leadership in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.

We are deeply committed to transparency in media and data. If you want to find out more contact us for a copy of our detailed Transparency Charter.