Our Global Network

We leverage the dynamism that exists between local and global.

We want to continue righting the wrongs of international media. We want to better serve international advertisers whose needs are not well met by Holding Companies.

Need a consistent global approach? Browse our local markets using the map below.

We leverage the dynamism that exists between local and global.

We want to continue righting the wrongs of international media. We want to better serve international advertisers whose needs are not well met by Holding Companies.

Need a consistent global approach? Browse our local markets below.

Our Teams

We have teams in 137 markets, and support clients in individual markets, as well as multi-market and global accounts.

We have teams in 137 markets, and support clients in individual markets, multi-market and global accounts.

Our People

We have a flat structure unencumbered by bureaucracy. Our people get closer to the work instead of navigating corporate politics and matrix management.

They are passionate, personal and can clearly see their contribution to their client’s business leading to increased satisfaction.

We have lower staff turnover than any other media network. Meet some of our team.

Martyn Rattle

Chief Executive Officer

Martyn has held executive level positions in a number of global organisations. Prior to Local Planet, Martyn was the Global Chief Client Officer at Aegis Media where he was responsible for globalising the agency network. Previously, Martyn had set up and developed the Vizeum network into a global network across 38 markets, with billings in excess of $6 billion.

David Jowett

Chief Client Officer

David has 25+ years of global media experience and was founding partner at some of the fastest growing agencies in North America. Prior to that he was President of Global Clients for Dentsu International and Managing Director at MediaCom UK. He has worked on leading global brands including Adidas, Volkswagen Audi, Nokia, Philips, GE, Royal Bank of Scotland, GSK and Walmart.

Murielle Reed

Chief Financial Officer

Prior to joining Local Planet, Murielle was leading the finance function of a group of leading private higher education schools in France. Prior to this she held the position of Global Finance Director at Aegis Media Global and Dentsu International where she led the finance function of the global teams for Carat, Vizeum, Isobar and iProspect.

Jess Bradley

Chief Data Officer

Jess is an experienced commercial leader specialising in driving commercial success for tech and deep tech companies. Her expertise lies in taking cutting-edge technical products to market and translating their complexity into clear, tangible business value. Jess’ experience spans 15 years, in both a consulting and full time capacity working with start ups from pre-seed through to IPO. She is passionate about working with technical founders and thrives on aligning products with a robust sales strategy.

Lorna Hamilton

Global Head of Growth

Lorna is our Global Head of Growth responsible for Marketing, Business Development, Sales Operations & Enablement. Lorna has vast experience in enabling sales and optimising global business operations at Global Holding Companies. She has managed and won multibillion USD pitches including Mars, VW & Coca-Cola. Working with teams across the globe is what Lorna loves most about her job.

Jo Pearce

Head of Strategy

Jo has a rich history in the facilitation of first-class strategic planning within the Local Planet network, as well as the successful launch and early stages of Next Episode. Her past experiences make her uniquely qualified to take on fast moving and dynamic ventures, especially in the developmental and early stages of business operations.

Simona Tencheva

Global Network Director

Simona has over 25 years background in the communications industry. She has worked on the media side and on the agency side, managing various strategic projects, corporate development and key partnerships. Prior to joining Local Planet Simona has worked for various local and international brands among which Ford, Opel, Chevrolet, Philips, SCA Hygiene Products, Raiffeisen Bank, Deichmann, and BEKO.

Amy Bao

Regional Director

Amy has over 14 years of global media experience across the APAC and North American markets. She has a strong strategic and digital background, most recently at Cossette and Plus Company who are a founding shareholder of Local Planet. She has worked with clients in multiple verticals such as Destination Canada, Sun Life Financials, TD Canada Trust, Mulberry, Selfridges and Nord Angelia Education. She enjoys working with distributed teams across the world and truly respects the nuances of regional and global culture and business.

Pooja Sawhney

Global Client Director

Pooja has a background in TV and entertainment and a BA in Broadcasting. She has previously worked at The Walt Disney Company and Viasat World. Prior to joining Local Planet, Pooja worked at Havas International for 4 years where she was Senior Account Manager on the Hyundai-Kia Global account. Pooja was responsible for the day-to-day running of the London Regional Hub and managing global campaigns.

Ashlee Marsico

Global Client Manager

Joining us after relocating from Melbourne, Australia, Ashlee’s experience lies within the digital marketing, PR & comms, and influencer marketing space. Her previous roles and responsibilities have seen her developing and executing omni-channel strategy, talent management of KOLs, project managing and driving day-to-day efficiencies within industries, including wine/beverage, beauty, lifestyle, travel, FMCG and hospitality.

Local Planet Market Directors

Marie
Sol Terzi

Argentina

Jennifer
Carrol

Australia | New Zealand

Sarah
Thom

Australia | New Zealand

Nadja
Daurer

Austria

Evert
Dijkstra

Benelux

Svetoslav
Dabov

Bulgaria

Sebastian
Mello

Colombia

Cormac Hennessy

Digital

Maria
Irujo

Digital

Odile
Lemascon

France

Svenja
Tegge

Germany

Jigar
Zatakia

India

Parth
Gandhi

India

Yovineda
Brilliano

Indonesia

Andrea
Marcolin

Italy

Arnaud
Verchère

Middle East

 

Tomasz
Bzdek

Poland

 

Isabel
Ramires

Portugal

Rob
Smuts

South Africa

Charlie
Choi

South Korea

Rai
Perez

Spain

Filip
Scheja

Sweden

Apirak
Apisarnthanarak

Thailand

Melike
Altay

Turkey

Nick
Maddison

UK

Karina
White

USA

Join Our Team

Are you excited by the opportunity to make a difference?

Find out why we have an industry leading staff retention rate.

careers

Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn of media investment for our clients.

Local Planet is the largest privately owned global media agency network. The network is wholly owned by its agencies and management via a joint shareholding model.

We want to continue righting the wrongs of international media. We want to better serve international advertisers some of whose needs are not always met by Holding Companies.

Our global team is made up of senior and experienced international practitioners in: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leadership in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.

We are deeply committed to transparency in media and data. If you want to find out more contact us for a copy of our detailed Transparency Charter.