In South Korea, online channels accounted for 41% of total retail sales in 2023, one of the highest in the world as a share of the retail market. Despite South Korea’s advanced e-commerce market, Retail Media Networks (RMNs) currently account for only 1% of total online sales revenue, estimated to be $2 billion annually. This provides an opportunity for retailers to build an ecosystem RMN play. Is RMN a part of your brand’s broader strategy to embrace the omnichannel marketplace for the Korea market? Read on here
… As consumer spending shifts online, many traditional retailers have been caught flat-footed. Retail media networks hold huge promise—but retailers need to seize the opportunity.