According to a recent study by YouGov, online advertising continues to be the most impactful channel among Thai consumers, across all age groups. However, there has been a noticeable shift in consumer sentiment over the past 5 years, with a growing skepticism towards advertising. This underscores the importance for advertisers to understand their audience and tailor their strategies to effectively engage the increasingly discerning Thai market.
… online advertising continues to be the most impactful channel among Thai consumers, across all age groups.