Jose Luis de Rojas

Zertem is the leading independent media communication agency Group in Spain and Jose Luis occupies the position of Chief Executive Officer where he has ultimate responsibility in the development and growth of the agency group.

After a short spell in investment banking, Jose Luis undertook a career in management consulting as an Associate Partner at the Business Strategy division of Andersen (Accenture). He managed M&A, corporate development and strategic marketing projects in Europe and the Americas.

He later joined Abbey National Bank as General Manager and Board Member, where he successfully led the sale of the Spanish operation of Abbey National.

In 2000, Jose Luis changes his career path by moving to work in the communication industry. He joined Aegis, the owner of leading media agencies such as Carat, Vizeum and digital agency, Isobar. At Aegis, he became CEO of Iberia and Latin America and was promoted to the Global Executive Board in 2006.

At Aegis, he established a portfolio of diversified brands and services in the main markets under his management. He also developed the Latin American network of 15 countries through acquisitions, organic development and local partnerships. While a member of the Aegis executive team, Jose Luis managed development projects and acquisitions. He also doubled the size of the markets under his management in six years.