Ajay Upadhyay

Ajay is a Board Director of Percept Limited and is also the Chief Operating Officer of the company.

Prior to joining Percept, Ajay spent 7 years in consumer marketing in a wide range of sectors including white goods, banking and pharmaceuticals.

Having spent 23 years at Percept, he is currently responsible for the strategic business development for the group including strategic partnership, acquisitions and development of new business. Part of his role includes financial management of the group including leadership and management of key stakeholders across the agencies. As part of his role, Ajay specifically builds and manages partner and investor relations.

During the course of his career, he has been responsible for overseeing and closing more than 15 M&A transactions – both overseas investments in the group and also domestic acquisitions.

Along with an MBA in Marketing, Ajay has also completed certificate courses in Strategic Alliance Management and Private Equity Management at the ISB.